|Cognitive Ergonomics Research Facility San Diego State University|
Sandra Marshall, Ph.D.,
Dr. Marshall is Professor of Psychology at San Diego State University and Director of the Cognitive Ergonomics Research Facility at SDSU. For the past 15 years, she has conducted basic research sponsored by the Office of Naval Research, Air Force Office of Scientific Research, National Science Foundation, and National Institute of Education. Currently, she directs three major projects, all of which use eye-tracking measures to investigate aspects of cognitive processing and decision-making.
Dr. Marshall’s research has focused on two main areas: cognition and assessment. While making substantial contribution to theory, she has also consistently worked to link her work with practical applications. For example, she first presented a new cognitive theory in her book, Schemas in Problem Solving, published by Cambridge University Press in 1995. She then continued to work with this theory in the applied context of Navy officers making tactical decisions in near-warfare situations. In this effort, she has shown that her theory accounts for important aspects of the decision-making process. She has also shown that the models implementing the theory provide a good basis for assessing performance of the officers. Currently, her work is being used by developers of a new hand-held computer assessment tool at the primary training lab of the Navy, the Naval Anti-air Warfare Center, Training & Systems Division (NAWC/TSD), in Orlando, FL. It is also being considered as the underlying structure for a new display system for officers to have on new Navy warships in 2021.
During the past three years, Dr. Marshall turned her attention to the potential of eye tracking for understanding cognitive activity. Sponsored by various awards from the Department of Defense, she has led her research team in their evaluation of these systems and in the creation of new techniques for using them. She has successfully incorporated the use of eye-tracking data in her research. For example, she and her associates routinely take eye tracking instruments to the Surface Warfare Officers School in Newport, RI, to assess how the officers use a new computer display. She has gathered large amounts of experimental data in the CERF lab at San Diego State University for use in evaluating how students perform on tasks of problem solving and decision-making. She is also exploring new methods for assessing cognitive workload with psychological and physiological measures.
Dr. Marshall’s work has been widely recognized as innovative and useful. In 1996, she was asked by the American Psychological Association to represent basic psychological research at a special forum held for members of the U.S. Congress. This forum was designed to show the importance and use of theoretical research sponsored by various agencies of the Department of Defense. Her work was selected because of its link between psychological theory and practical training applications for the Navy.
Ms. Davis joins eyeTracking.com from the Cognitive Ergonomics Research Facility at SDSU where, as Program Specialist, she had primary responsibility for technological and informational development from 1996-1999. She has considerable experience with several different eye-tracking systems (both hardware and software components), and she has developed and maintained networking capabilities for several laboratories. Prior to joining the research group at CERF, she was the Computer Help Desk Coordinator for Law Enforcement Online (LEO), a cooperative undertaking between Louisiana State University and the Federal Bureau of Investigation (FBI) to build a nationwide online computer service for sworn law enforcement officers. Her responsibilities for LEO included developing a 24/7 Computer Help Desk, training FBI training coordinators, supervising LEO Help Desk Operators, and serving as the Network Administrator. Ms. Davis is a graduate of the University of Iowa.
Sylvia Knust, M.S.,
Ms. Knust completed her Masters in Industrial Organizational Psychology
at San Diego State University in May, 2000. She has been working for the
Cognitive Ergonomics Research Facility since 1997 conducting numerous
research studies using eye-tracking technology, including her final thesis.
She has been working for EyeTracking, Inc. since 1999 conducting usability
studies and working directly with clients to meet study objectives. As
lead on several projects, she has developed solid foundation in identifying
study objectives, developing study design and test materials, collecting
and interpreting eye data, conducting qualitative interviews, and compiling
and presenting final results.
EyeTracking, Inc. has a state-of-the-art eye-tracking research facility in San Diego. It includes two fully-equipped testing rooms and an observation room with one-way mirrors. This facility allows for digital recording and live streaming of eye-tracking sessions. The facility is conveniently located off Interstate 8 near San Diego State University, easily accessible to visiting clients as well as research participants.
ETI also has portable eye-tracking and data recording systems and is
capable of conducting eye-tracking studies on location anywhere in the
U.S, as well as select locations abroad.
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