REFERENCE: Elder, J. P., Schmid, T. L., Hovell, M. F., Molgaard, C. A., Graeff, J. A. (1989). The global relevance of behavioral medicine: Health and child survival in the developing world. Annals of Behavioral Medicine, 11, 12-17.
Over sixteen million children under five years of age will die in the coming year in developing countries due to problems which are largely preventable. Behavioral medicine, through the application of behavior change technology to the pressing health problems, holds substantial promise, but it currently emphasizes issues related to illnesses of the world's affluent and aging populations. This article will present an argument for the expansion of behavior change technology beyond the medical and into the public health arena, and specifically outline the potential application of behavioral medicine to the health and social problems faced by developing nations. It will give examples of pioneering efforts in health promotion programs for children in the societies most in need.